What: Brioni store opening

When: Friday, October 19 2018

Where: ifc mall, Hong Kong

Italian menswear brand Brioni is celebrating the opening of their second store in Hong Kong at the ifc mall with a four-day ‘Masterful Tailoring Meets a Masterpiece’ pop-up exhibition, featuring a 5.5 metre statue dressed in a perfect-fit Brioni Bespoke tuxedo.  The tuxedo took over 100 hours to make and demonstrates the impeccable craftsmanship and arterial mastery that goes into every Brioni piece. To kick off the exhibition, they also held an opening cocktail reception with over 140 guests in attendance including Vinci Wong, Candice Chan, Leonard Chao, Victoria Tang, Christopher Owen, Evan Chow and more.