MOTIF unveils Armani/Casa in Thailand for the first time
Author: Kantinan Srisan | Photographer: Courtesy of MOTIF and Armani/Casa
Jun 13, 2025
"...The home should be tranquil and beautiful – just like the clothes we wear, this simple yet profound statement by legendary fashion designer Giorgio Armani comes to life with the arrival of Armani/Casa, the high-end furniture and home décor brand under the iconic Armani Group, now available in Thailand for the very first time. The launch is presented in impeccable style by MOTIF, the country’s leading name in luxury interiors, under the philosophy of “Fashion for Home...”
As we all know, Armani/Casa is more than just furniture, it is poetry in design. With its ethos of subtle luxury, the collection harmoniously blends aesthetic restraint with the refined essence of Giorgio Armani’s philosophy, becoming a symphony of art, fashion, nature, and Asian heritage, four pillars that define its unmistakable identity.
From the impressionistic strokes of Monet and Matisse to the expressive minimalism of Hokusai, art is interpreted through masterful techniques like Straw Marquetry, each piece taking over 80 hours to craft. Iconic fashion motifs such as Canneté, Chevron, and Checkers are reimagined in textiles and wallpaper, translating Armani’s runway language into elegant interiors.
Inspired by nature’s palette, from the green of leaves to the iridescence of seashells, every shade tells a story. At the heart of the collection lies ‘Greige’, a distinctive hue created by Armani himself, blending grey and beige into a warm, versatile neutral. The brand’s reverence for Japanese design is also expressed through clean-lined slatted doors and ‘Tsuba’ patterns, echoing the simplicity and strength of samurai craftsmanship.
Armani/Casa doesn’t chase after ostentatious luxury. Instead, it champions precision, quality, and purpose. Glossy wood veneers, Murano glass, and natural marble are chosen not merely for beauty but for their lasting presence. Lighting pieces such as the Logo Lamp combine aesthetic elegance with safety and ease of use, echoing Armani’s belief, “Elegance doesn’t mean being noticed, it means being remembered.”
Now housed within the tranquil elegance of the MOTIF Showroom on the 4th floor of Central Embassy, Armani/Casa is showcased in a 75-square-metre space inspired by the brand’s flagship in Milan. Light oak walls, refined platinum metal inlays, and soft natural lighting create an ambience that exudes both warmth and grandeur. Here, furniture, fabrics, lighting, and decorative objects invite you into a world where form, function, and refinement exist in seamless harmony.
