Beneunder marks its grand debut in Thailand at CentralWorld

"...Beneunder, the leading lifestyle brand from China renowned for merging fashion with cutting-edge technology, has officially launched its first branch in Thailand. To mark the occasion, the brand hosted the Beneunder Thailand Grand Opening Event at Central Court, CentralWorld, transforming the space into a refreshing green oasis in the heart of the city, perfectly reflecting its philosophy of worry-free outdoor living, reimagined through urban style..."

Located on the 2nd floor in the Beacon Zone, the new Beneunder store invites Thai consumers to experience the brand’s future-forward outdoor apparel up close. From lightweight, highly functional garments to uniquely designed hats and foldable sunglasses made for convenience on the go, the collection is tailored to suit city dwellers and outdoor adventurers alike.

A key highlight of the event was the Fashion Presentation, showcasing Beneunder’s signature pieces designed for real-world use, whether on city streets or amidst nature. The standout feature lies in its UPF-integrated fabric technology, which offers high-level protection against UVA and UVB rays. Much like applying premium sunscreen, these garments protect the skin while delivering a sleek, modern aesthetic that seamlessly blends innovation with wearability.

Adding further vibrance to the celebration were special appearances by well-known personalities such as sport-loving actor Foss Jiratchapong Srisang, the multi-talented artist and warm-hearted father Bie Thassapak Hsu, alongside the effortlessly cool Ohm Sarit Tinrach and nature-loving rising star First Chalongrat Novsamrong. Together, they embodied the Beneunder ethos, inviting everyone to embrace the freedom of outdoor living through fashion that doesn’t compromise on style or performance. The event culminated in an exclusive performance by Bie Thassapak, leaving guests with a memorable impression of the brand’s dynamic launch.

Beneunder aims to empower individuals to embrace outdoor living with greater freedom and enjoyment, offering apparel and gear thoughtfully designed for every scenario, from seaside getaways and mountain hikes to daily fitness routines and casual city wear. Each piece is engineered to meet the demands of modern life, enabling wearers to make the most of every moment outside with peace of mind.

Now open at CentralWorld, Beneunder welcomes all to explore a new standard of outdoor fashion that blends function with effortless style. For updates on new collections, follow @beneunder_th and @beneunder_official on Instagram.

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