MUJI launches new ‘Power of Nature’ skincare for lasting hydration

“...When it comes to Japanese skincare brands, MUJI is undoubtedly one of the first names that springs to mind. Renowned for its minimalist philosophy grounded in quality, MUJI now introduces a new range of skincare products that reflect a deeply considered and sustainable approach to skincare…”

The return of MUJI Skincare comes with a clearly defined structure: two hero lines designed to address different skin needs, the Sensitive Skin Series, crafted with a gentle, nature-driven philosophy, and the Booster Series, which acts as a first-step hydrator, priming the skin to fully absorb the benefits of the treatments that follow.

Both collections are developed in Japan and formulated with carefully selected ingredients suitable for even the most delicate skin. Ideal for sensitive skin types, the products are free from common irritants such as fragrance, alcohol, synthetic colours, and parabens. Furthermore, each item is available in refillable packaging, underlining MUJI’s commitment to reducing environmental impact in the long run.

THE SENSITIVE SKIN SERIES

This line of skincare works to gently restore balance and calm to delicate skin using natural spring water from Kitakama, a region celebrated for the purity and softness of its water, with a naturally skin-friendly pH. The formula is enriched with botanical seed extracts known for their soothing properties.

Hero products include:

• Toning Water (Light, Moisture, and High Moisture formulas): A featherlight essence that can be tailored to your skin’s hydration needs, offering the perfect balance of freshness and moisture.

• Moisturising Milk: A milky lotion that maintains MUJI’s trademark simplicity while delivering deep nourishment that lingers on the skin, leaving it feeling soft and comforted.

• All-in-one Essence Gel: A hybrid formula that combines the benefits of toner, serum, and moisturiser in one effortless step. Ideal for anyone seeking a minimalist routine without compromising on efficacy.

Dermatologically tested and designed with sensitivity in mind, this series is perfect for those looking to rebalance their skin after exposure to daily aggressors such as pollution, harsh weather, or stress.

THE BOOSTER SERIES

If skincare were akin to brewing tea, the Booster would be like pre-heating the water,  bringing it to the perfect temperature before the tea leaves unfurl. Similarly, the Booster prepares the skin to fully receive and retain the benefits of subsequent skincare steps.

Infused with aloe vera, plant-derived glycerin, and hyaluronic acid, MUJI’s Booster is a water-light pre-treatment that instantly quenches the skin with hydration, without stickiness or residue. It’s a sensorial yet subtle introduction to what it truly means to “prepare the skin”.

SIMPLE BUT SIGNIFICANT

Encased in transparent packaging that reveals exactly what lies within, MUJI remains faithful to its enduring “less is more” philosophy. No excessive claims. No over-styled visuals. Just clean, thoughtful formulations that focus on what truly matters: results.

This is not skincare that tries to be everything to everyone. Instead, it is everything that someone’s skin may need. If you’re someone who values transparency, gentle efficacy, and long-term comfort, MUJI Skincare may just be what you’ve been unknowingly searching for. Available now at all MUJI stores nationwide and through MUJI’s official online platforms.

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