Burberry X Highgrove: A special campaign honouring the charm of British heritage

"...Burberry proudly unveils a new capsule collection created in collaboration with Highgrove, the personal residence and gardens of Their Majesties King Charles III and Queen Camilla. This special edition pays tribute to the cultural heritage of the United Kingdom and supports the charitable work of The King's Foundation, which plays a key role in the preservation of Highgrove Gardens..."

‘This new collection in collaboration with British artist Helen Bullock is the result of our strong and continuing partnership with Highgrove.’

Daniel Lee, Chief Creative Officer of Burberry

At the heart of the collection is the artistry of Helen Bullock, celebrated for her quintessentially British style inspired by the natural world. For this collaboration, Bullock created four original artworks, each drawn from the tranquil beauty of Highgrove Gardens, an oasis of serenity and biodiversity.

The collection does more than showcase aesthetic inspiration; it represents Burberry’s enduring connection to outdoor living and its firm commitment to sustainability. Every piece is crafted from responsibly sourced wool, organic cotton, or organic silk, materials that resonate with King Charles III’s longstanding vision for environmental stewardship.

The accompanying campaign captures the timeless elegance of the designs in a series of warm, family-inspired portraits set against the refined backdrop of a British estate. Renowned actors Elizabeth McGovern, Laura Carmichael, and Ṣọpẹ́ Dìrísù appear in the portraits, photographed by Camille Summers-Valli, to bring the collection’s narrative to life.

Select boutiques around the world will celebrate the launch with bespoke window displays. Highlights include a nature-inspired installation in Qingdao, China; a commissioned artwork showcase in Miami; and immersive displays on Sanlitun in Beijing and Regent Street in London, complete with floral decorations and benches reminiscent of a country manor’s garden in the English countryside.

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