Jimmy Choo appoints Bai Lu as Asia-Pacific brand ambassador

"....Jimmy Choo officially announced the appointment of Chinese actress Bai Lu as the Brand Ambassador for the Asia-Pacific region. Bai Lu will represent the brand across various campaigns and projects throughout the region..."

Sandra Choi, Creative Director of Jimmy Choo, stated that “Bai Lu perfectly embodies the spirit of Jimmy Choo. She radiates confidence, youthful energy, and timeless elegance. We are delighted to welcome her into the Jimmy Choo family.”

Responding to the announcement, Bai Lu expressed her excitement, “It’s truly an honour to be part of the Jimmy Choo family. I’ve always admired the brand’s creativity and craftsmanship, each piece inspires confidence and joy every time I wear it.”

The campaign, shot in Beijing by renowned photographer Ren Shenyun and styled by Min Rui, captures the radiant essence of a modern summer in the city. In the series of short films, Bai Lu takes on the role of an actress auditioning for a new part in the world of Jimmy Choo, adding playful charm and expressive confidence to the visual storytelling.

The campaign also marks the reveal of the Jimmy Choo Summer 2025 Collection, featuring standout pieces including: the all-new CURVE bag, the elegant ADELINE 60 heels, the sporty-chic DIAMOND SLING sneakers, the effortlessly cool DIAMOND HOBO bag, the sculptural AREN SB 45 shoes, and the brand’s iconic BON BON accessory

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