Glow in your idol colour with Ultist by Primience from Shiseido Professional

“...SHISEIDO PROFESSIONAL, the renowned professional haircare brand from Japan, elevates the standards of hair fashion once again with the launch of its latest innovation: ULTIST BY PRIMIENCE. This groundbreaking hair colouring range has been meticulously developed to suit Asian hair types, offering a palette of radiant, muted shades inspired by Japanese idol fashion. Under the concept “Glow in Your Idol Colour”, ULTIST BY PRIMIENCE introduces a new era where hair colour becomes more than style, it becomes a statement of identity, confidence, and individuality…”

Under the management of Henkel (Thailand) Ltd., SHISEIDO PROFESSIONAL continues to deliver high-quality products tailored to both salon professionals and consumers. ULTIST BY PRIMIENCE represents a significant breakthrough in hair colouring technology. Featuring exclusive COLOR-in-CORE™ Technology, this innovation ensures deeper pigment penetration to enhance colour intensity and longevity. In parallel, the Triple Hair Protein Guard forms a protective shield around each strand, preventing damage and dryness during the colouring process, allowing for frequent transformations without compromising hair health.

An Exclusive Launch: Celebrating Colour, Confidence and Creativity

The official launch event, held at The Ritz-Carlton, Bangkok, was marked by a captivating hair fashion show themed Glow in Your Idol Colour. Headlining the show were the three members of Thai girl group WIZZLE, Angie, Baitoey, and Pleng, each unveiling their bold new looks as ULTIST IDOLs. Their transformative styles were crafted by renowned stylist Pin Warintorn Duangmanee, Thailand’s first ULTIST Ambassador and founder of TUR Hair Salon, in collaboration with celebrated Japanese stylist FUGA NULL, who shared exclusive insights into J-IDOL-inspired colouring techniques.

The Signature Looks: 3 Shades, 3 Personalities

• Pink Latte: A soft beige blended with muted pink tones, this look adds a chic edge to sweetness. It uses Colour Melting techniques for seamless blending, creating a delicate, transparent depth and natural light reflection—perfectly capturing the modern Gen Z aesthetic.
  
  

• Tiger Ember: A luxurious, sultry amber-red copper tone layered with glossy dark undertones using Dimensional Colouring. The result is a deep, captivating glow that evokes confidence and power—an ideal choice for those who favour bold yet refined colour.
  
  

• Ocean Smoke: Midnight sapphire blue at its most mesmerising, this cool-toned shade is achieved using Double Pre-Lightening and Cool-Tone Glazing. Designed to highlight the face and express individuality, it offers a crisp, edgy finish inspired by Japanese street style and T-POP aesthetics.
  
  

Each of these 13 signature shades has been thoughtfully created to complement the skin tones and hair texture of Asian individuals, especially Thai consumers. With versatility in mind, ULTIST BY PRIMIENCE caters to the diverse needs of modern trendsetters who embrace bold self-expression through hair colour.

A hair colour innovation that balances fashion and hair health

Recognising the growing desire among younger generations to express their individuality through hair colour, SHISEIDO PROFESSIONAL has developed a product that combines vibrant, lasting hues with exceptional hair care. Thanks to leading-edge Japanese technology, ULTIST BY PRIMIENCE allows users to colour their hair regularly without the fear of long-term damage, making it the go-to choice for those who want to explore new styles while maintaining healthy, glossy hair.

Discover Your Signature Idol Look

Whether you gravitate towards sweet pastels, bold fashion tones, or effortlessly cool shades, ULTIST BY PRIMIENCE empowers you to embrace your personal style with confidence. It is designed for those who love experimenting with colour, expressing creativity, and being unapologetically themselves. After all, hair colour is not just about appearance, it’s about presence, character, and authenticity.

For more information about ULTIST BY PRIMIENCE and the latest updates from SHISEIDO PROFESSIONAL, visit:

Website: www.shiseido-professional.com
Facebook: Shiseido Professional Thailand

Also See: Pioneering the next generation of skincare innovation with 'FUTURE SOLUTION LX' from Shiseido