The New Face of The Face Thailand: The vision of Tae Kantana for a new era
Author: Krissana Kochathamarat and Kantian Srisan | Photographer: Somkiat Kangsdalwirun
Jul 11, 2025
At a time when television faces its biggest challenges, the return of The Face Thailand isn't simply about bringing back a popular reality show. It's a crucial mission that Tae Kantana (Piyarat Kaljareuk), the programme's creator from day one, is determined to execute, refreshing every aspect to keep up with the times and meet viewers' expectations, particularly the younger generation who grew up with the show. Let's explore how this new season aims to create fresh phenomena under new concepts and definitions.
For this new season, what changes did you want to make to distinguish The Face from previous seasons?
"We want to refresh The Face completely. This season follows the philosophy of 'do less but achieve more, simple but classy.' We've reduced it to 8 episodes (from the original 13) with new mentors and modern contestants to stay current. We enjoy working with young people who've grown up with this programme, they understand what they're here to do and how to develop within the show. It's challenging because the contestants are the heart of everything."
How have you adjusted your communication approach with contestants in this changing era?
"We've updated our communication methods to be more contemporary. Whilst they already have their own identity, we're the first to give them the chance to work in a professional atmosphere. For instance, collaborating with top photographers or campaigns from global brands like Tresemmé, Toyota, AHC, and Vaseline. Our concept is 'Inside Out,’ being based in Thailand, we can continue to create content that resonates globally."
How would you define modern contestants?
"As the definition of beauty in today’s world has changed. Beauty today must be multi-talented, not just about being pretty. If you're not yet ready to compete within the diverse landscape of beauty standards, you'll still have the chance to learn and grow steadily alongside it."
Read the full interview in the July issue of #legend_th.
