1910 Bacha Coffee: The art of aroma, from palace heritage to global taste

"...In a world where coffee has transcended its morning ritual to become a soulful experience, few names have succeeded in transforming a simple brew into a multi-sensory journey. Among them, 1910 Bacha Coffee stands as a resounding answer, a global brand born within the regal elegance of Dar el Bacha Palace in Marrakech, Morocco..."

It was in the year 1910 that Dar el Bacha became a gathering place for royals, intellectuals, and dignitaries from across the world, a sanctuary where ideas were exchanged, art was admired, and coffee was served fresh, aromatic, and full of life. In this noble setting, Bacha Coffee was conceived as a symbol of civilisation, luxury, and cultural harmony during Morocco’s golden age.

More than a century later, 1910 Bacha Coffee was revived in the 21st century with a resolute vision: to preserve the spirit of the historic café while adapting it to the modern world. The heart of the brand remains unchanged, offering 100% Arabica coffee of exceptional quality sourced from across the globe, paired with ceremonial service that turns each cup into a work of art. From the intoxicating aroma of freshly roasted beans to its presentation with fresh cream, raw sugar sticks, and gleaming brass pots, every detail is designed to awaken the senses.

What truly makes 1910 Bacha Coffee a dream destination for coffee connoisseurs worldwide is its profound understanding of coffee culture. From rare bean selection to innovative preservation methods, and store designs that resemble temples of taste, every element is crafted with intention. Whether it’s the grand boutique at ION Orchard, the refined space at Marina Bay Sands, the original home in Marrakech, or the growing list of locations in over ten countries, each Bacha Coffee boutique is infused with Art Deco charm and an atmosphere that invites visitors to pause, breathe, and sip with purpose.

No less impressive than the flavour itself is the visual signature of Bacha Coffee’s iconic packaging. Their glistening metallic canisters in rich, contrasting hues are timeless expressions of Art Deco beauty. Each rounded lid is not only aesthetically pleasing but designed for optimal freshness, allowing the coffee to remain aromatic and rich long after opening.

Every tin is adorned with finely designed graphics, crowned by the stately Bacha Coffee emblem, turning each product into a keepsake. Their signature canisters, often presented in curated gift sets with jacquard-patterned wrapping and hand-tied ribbon, reflect a level of refinement reminiscent of artisanal craftsmanship.

At Bacha Coffee, every design tells a story. Every colour palette and flourish is curated not merely to package a product, but to evoke emotion, elevate daily rituals, and celebrate the poetry of taste. Because here, packaging is not an afterthought, it is an essential chapter in the narrative of indulgence, transforming each cup into a luxurious memory, not soon forgotten.

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