Central Pride Month 2025: Celebrating diversity with vibrant experiences throughout June

"...Central Department Store, a leading name under Central Retail, proudly champions diversity and equality across Thailand with the vibrant “Central Pride Month 2025” campaign. This year’s celebration of LGBTQIA+ pride unfolds under the bold and joyful concept “Happy Pride Month: Born Juicy”, inviting everyone to freely express their authentic selves through creative, colourful, and empowering experiences available at every Central location throughout June..."

The campaign’s centrepiece is the transformation of Central stores nationwide into lively landmarks of diversity, brought to life through bold pop-art installations and immersive in-store décor. One of the highlights is the Pride Lighting Façade at Central Chidlom, where the building’s exterior will glow with radiant rainbow lights throughout the month, symbolising the beauty of difference, equality, and pride in every identity.

Adding even more sparkle to the celebration is the “Love with Pride Parade 2025”, taking place on Saturday 31 May at the front square of CentralWorld. This marks the first full-scale Pride parade co-hosted by Central and Central Pattana. The spectacle will feature a dazzling lineup of special guests, including legendary Drag Queens, icon Metinee “Lukkade” Kingpayome, and fan-favourite duo “Freen–Becky”, all coming together to light up the heart of Ratchaprasong with dazzling performances and a powerful show of solidarity.

Shopping during Pride Month is also extra special, thanks to a collaboration with Mastercard. The campaign features limited-edition gifts that are as cute as they are meaningful, such as a Pride Bead Bracelet, a refreshing rainbow popsicle, and a collectible Pride Fan for those dressing in theme on 31 May. Add to that a rotating cast of renowned DJs at the Pride DJ Vibes sessions, and every visit becomes a celebration in its own right.

Beauty lovers are invited to indulge in “Central Take You In Pride”, a campaign featuring exclusive experiences from top beauty brands including SK-II, Estée Lauder, Clarins, Shiseido, and more. These services are open to all customers, regardless of gender, and are designed to empower everyone to express their true selves.

Meanwhile in Phuket, Central Pride Festival 2025 promises a coastal celebration like no other as part of Phuket Pride Week 2025. Held at Patong Beach, the programme includes a spectacular beachside Pride Parade, a beach volleyball tournament, the 10th anniversary of Miss Queen Andaman Power, and Pride Talk Vol. II, a thought-provoking forum led by speakers from across industries. The week-long festival is all about inspiration, inclusion, and the joy of being seen, loved, and proud.

Beyond celebration, Central Pride Month 2025 stands as a powerful statement for equality. It encourages Thai society to embrace inclusivity with open hearts and minds, while inspiring individuals to live boldly, love freely, and shine proudly in their own skin.

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