A giant awakens: KAWS:HOLIDAY THAILAND breathes new life into Sanam Luang

"...KAWS:HOLIDAY THAILAND has officially launched in the heart of Bangkok, transforming the historic grounds of Sanam Luang into a monumental showcase of contemporary art. Spearheaded by world-renowned artist KAWS, the centrepiece of this public art installation is an awe-inspiring 18-metre COMPANION sculpture, designed to provoke thought and inspire reflection..."

This landmark exhibition is the result of a creative collaboration between KAWS, AllRightsReserved, and Central Embassy. With a shared vision to merge contemporary creativity with cultural heritage, the trio selected Sanam Luang, one of Bangkok’s most significant historical landmarks—as the perfect setting for this artistic milestone.

Surrounded by centuries-old architecture and cultural narratives, KAWS:HOLIDAY THAILAND offers more than just a visual spectacle. It invites visitors to take a deep breath from the city’s rapid pace, to slow down and immerse themselves in the serene atmosphere of Bangkok’s old town. The exhibition features a variety of creative experiences, including serene seating zones at the HOLIDAY PAVILION, outdoor Pilates classes, Thai herbal workshops, and live DJ sets in a sculpture garden setting.

Adding to the immersive experience, Central Embassy has unveiled a dedicated Pop-Up Shop & Café under the SIWILAI brand. Here, art lovers and collectors alike can shop an exclusive limited-edition collection inspired by KAWS:HOLIDAY THAILAND. Items include graphic T-shirts, mugs, cushions, and signature Thai herbal products such as inhalers and lozenges, blending lifestyle with art. A specially crafted beverage menu also awaits, directly inspired by the themes of the exhibition.

KAWS:HOLIDAY THAILAND is a contemporary art exhibition that opens its arms to all generations, offering a fresh perspective on Sanam Luang’s historical context through the lens of modern creativity. If you’re searching for a weekend escape rich in culture, relaxation, and imagination, this exhibition, running now until 25 May 2025 from 07.00 to 22.00 daily, is something that is not to be missed.

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