EVEANDBOY BEST SELLING AWARDS 2024: The must-attend cosmetics awards for beauty lovers
Author: Pimpichaya Chaikittiporn | Photographer: Courtesy of EVEANDBOY
May 23, 2025
“...When it comes to cosmetics and beauty trends that have captured the hearts of consumers throughout the past year, no stage reflects popular demand and guarantees quality more clearly than the EVEANDBOY BEST SELLING AWARDS 2024, a grand annual awards ceremony hosted by Thailand’s No. 1 beauty store. Now in its fifth consecutive year, the event returns under the concept “The Timeless Elegance”, celebrating beauty that transcends time…”
This year’s edition features an impressive 145 award-winning must-have beauty items of 2024, categorised into six main groups: Makeup, Fragrance, Skincare, Body Care, Hair & Accessories, and Supplements. These represent the top-selling products of the year from both Thai and international brands, products that consumers across the country have placed their trust in.
Diversity and quality are the answers to modern beauty
Mr. Hiran Tunmitr, CEO of EVEANDBOY Co., Ltd., shared that this year’s success underscores EVEANDBOY’s strength as the country’s largest multi-brand beauty retailer. Particularly notable is the continued success of exclusive brands such as Kylie Cosmetics, as well as newly launched social media sensations including TIRTIR, ROUNDLAB, Cancer Council, and Lilybyred. EVEANDBOY also leads the way in defining upcoming beauty trends for 2025, such as the Clean Girl Look, Clean Beauty, and the Minimal Glow makeup trend. This is reflected in rising-star items like toner pads, sheet masks, lip tinted oils, and a “less is more” skincare concept aimed at strengthening the skin from within.
Celebrities reinforce the power of must-have beauty products
This year’s event was graced by numerous celebrities and influencers, including Pide Monthapoom Sumonvarangkul and New Chayapak Tunprayoon from the series GELBOYS, who revealed their everyday essentials, lip balm, moisturiser, and fragrance, as tools for maintaining a fresh look despite busy workdays. Actress Earn Fatima Dechawaleekul also shared skincare tips for those with sensitive and enlarged pores, emphasising, “Skincare is the most essential part of beauty, especially when wearing makeup daily. Nurturing the skin from within is something that should never be overlooked.”
It’s safe to say that EVEANDBOY is the ultimate destination for the must-have beauty items of 2025, whether they are cult classics, new launches, or viral products trending across social media platforms. Every item has been carefully selected, from counter brands to targeted skincare and health supplements, all 100% authentic and accompanied by unbeatable promotions found nowhere else. Not only is EVEANDBOY a top choice among women, but it also caters to self-care-conscious men, offering a complete range of men’s beauty essentials in one place, from fragrances and light makeup to specialised skincare for sensitive skin.
For anyone seeking top-quality cosmetics, the latest beauty trends, or building their collection of 2025 must-haves, don’t miss the award-winning selections from the EVEANDBOY BEST SELLING AWARDS 2024, now available at all EVEANDBOY branches nationwide or online 24/7.
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