Gucci Beauty launches must-have lipsticks in three new shades

“...Gucci Beauty continues to capture the hearts of beauty lovers around the world with its signature blend of luxury design, distinctive textures, and bold shades. This season, the house introduces a new lipstick collection featuring three must-have shades that perfectly encapsulate the spirit of the brand…”

The latest release includes three luxurious finishes: the velvety Rouge à Lèvres Mat, the luminous Rouge de Beauté Brillant, and the lightweight Rouge à Lèvres Liquide Mat, making this Gucci lipstick lineup a must-have for women of all styles.

Rosso Ancora: The iconic red returns in every finish

The star of this collection is undeniably shade #509, Rosso Ancora, a timeless deep red inspired by vintage Italian glamour. Originally launched last year in a matte finish, it quickly became a cult favourite among beauty enthusiasts.

Now, to build on its success, Gucci Beauty has expanded Rosso Ancora into two new finishes:

Rouge de Beauté Brillant: A satin lipstick offering intense hydration and a high-shine finish that gives lips a luminous, almost glass-like glow.

Rouge à Lèvres Liquide Mat: A liquid matte lip colour with a feather-light texture and high-impact pigment, providing long-lasting wear without the dryness.

Whether you’re drawn to the classic matte, the feminine sheen of satin, or the modern appeal of a liquid matte, Rosso Ancora is the new lipstick that fits every mood and moment. The packaging also stands out, a striking metallic red casing and box that embody Gucci’s iconic confidence and opulence.

Valeria Rose & Lucy Dark Orange: Shades that marry timelessness with modernity

The other two shades in the new collection are equally compelling and are now also available in all three finishes:

#217 Valeria Rose: A delicate balance between pink and rosewood, this soft yet sophisticated shade is perfect for both everyday elegance and evening romance. It adds a touch of femininity without being overly sweet,  an ideal companion for modern beauty looks.

308 Lucy Dark Orange: A rich burnt orange infused with earthy brown tones, this warm and vibrant colour offers a confident, playful energy. Whether paired with fashion-forward makeup or neutral earth tones, it’s a versatile shade for every occasion.

These shades not only offer aesthetic appeal but reflect Gucci’s ethos of celebrating the diversity and individuality of modern women, women who are expressive, self-assured, and empowered to define beauty on their own terms.

More than a lipstick, a statement of identity

What sets Gucci Beauty apart goes beyond shade range or exquisite packaging. It lies in the thoughtful detail behind every product, from the meaningful shade names and ornate bullet designs to the curated finishes, all crafted to allow every woman to express her truest self.

Whether you're a fashion-forward maximalist or prefer a natural, understated elegance, this new lipstick collection from Gucci offers something uniquely suited to you. From the show-stopping Rosso Ancora, designed to empower your presence, to the romantic allure of Valeria Rose and the bold playfulness of Lucy Dark Orange, each shade speaks to a different mood and facet of your identity.

If you're looking for the must-have lipstick of the year, Gucci’s latest collection delivers, in beauty, in quality, and in its ability to let you wear your story with pride.

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