Update your look with fruity makeup that shows your true colours
Author: Pimpichaya Chaikittiporn | Photographer: -
May 27, 2025
“...Makeup trends for 2025 are moving towards a seamless blend of natural beauty and creative expression. One of the most prominent trends emerging early this year is fruit-inspired makeup, a vibrant, playful palette of colours that not only offers a wide range of shades but also allows wearers to express their personality and aesthetic. In response to this delightful movement, #legend_th introduces five popular makeup looks inspired by different fruits, along with product recommendations for those looking to explore this colourful and refined beauty trend…”
Strawberry Girl Makeup : Korean-Inspired Rosy Glow
Image Courtesy of Evyve Homes, whozit.azit, and Hailey Bieber
The Strawberry Girl aesthetic has become a widely embraced look, popularised by influencers and celebrities like Hailey Bieber. This look revolves around soft, natural pink tones reminiscent of sun-kissed skin. The key features include a flushed pink blush in berry tones, delicately tinted lips, and lightly curled lashes for a fresh, youthful glow synonymous with Korean beauty.
Image Courtesy of Dior Beauty, Benefit, and Rare Beauty
Recommended products:
- Dior Rosy Glow Blush #061 Poppy Coral
- Benefit Benetint
- Rare Beauty Soft Pinch Liquid Blush (Happy)
Peach Fuzz Glow : A Warm, Gentle Radiance

Image Courtesy of Alex Lau and Xiaohongshu
Peach tones continue to be a beloved choice, especially after Peach Fuzz was named Pantone’s Colour of the Year 2024. This look offers a soft matte yet radiant complexion, ideal for those who favour minimalism with a touch of warmth. The eyes and cheeks are subtly enhanced with peach shades, finished with a light-tinted lip balm for a fresh-faced appearance.
Image Courtesy of Fenty Beauty, Clinique, and NARS
Recommended products:
- Fenty Beauty Gloss Bomb Universal Lip Luminizer (Champ Stamp Fantasy)
- Clinique Cheek Pop Blush Pop #02 Peach Pop
- NARS Afterglow Liquid Blush (Orgasm Rush)
Cherry Cola Lips : Bold, Mysterious Elegance
Image Courtesy of milanaevgenievna11, bybrookelle, and kwean.co
The Cherry Cola trend makes a statement with its pairing of deep berry reds and rich cola browns. This captivating lip look suits both daytime and evening occasions. Whether applied in a gradient or a full, bold finish, the emphasis remains on flawless skin and naturally styled brows to balance the intensity of the lips.
Image Courtesy of MAC, Charlotte Tilbury, and Dior Beauty
Recommended products:
- MAC Lipstick (Diva)
- Charlotte Tilbury Lip Cheat (Foxy Brown)
- Dior Addict Lip Maximizer Plumping Gloss (040 Intense Blueberry)
Melon Dew Look : A Fresh, Minimal Mint Green
Image Courtesy of Suzanne Clements and Xiaohongshu
Inspired by Japanese melons, this look is perfect for those seeking a playful yet wearable makeup style. The focal point is a soft mint green eye, optionally accented with a touch of glitter. To maintain harmony, pair with peach or nude pink tones on the cheeks and lips for a delicate finish.
Image Courtesy of YSL, Chanel, and Glossier
Recommended products:
- YSL Loveshine Plumping Lip Oil Gloss (44 Nude Lavallière)
- Chanel OMBRE ESSENTIELLE (222 JADE FACETTÉ)
- Glossier Cloud Paint Puff
Grape Jelly Eyes – All Eyes on You
Image Courtesy of Vinnie Finn and cam_kangas
Purple is making a striking comeback, particularly in eye makeup that combines soft lavenders, pinkish-purples, and shimmering finishes. This look centres on multi-dimensional violet eyeshadow with clever placement of inner-corner highlights, complemented by sheer lip tones that allow the eyes to remain the hero of the look.
Image Courtesy of Urban Decay, Charlotte Tilbury, and Guerlain
Recommended products:
- Urban Decay 24/7 Moondust Shadow in Solstice
- Charlotte's Palette of Beautifying Eye Trends (Digital Lilac)
- Guerlain KissKiss Bee Glow Lip Oil 258 Rose Glow
In conclusion, the makeup trends of 2025 celebrate individuality through vibrant, nature-inspired hues. Whether you’re drawn to the sweet charm of the Strawberry Girl look or the enigmatic depth of Cherry Cola Lips, choosing colours that reflect your personality is a powerful form of self-expression. If you’re seeking fresh and fun ideas to brighten your beauty routine, fruit-inspired makeup is the perfect place to start, delivering trend-forward looks that are both stylish and delightfully wearable.
Also See: 2024 Wrap-Up: A look back at the hottest makeup trends of 2024