TAG Heuer unveils its luxury eyewear collection for Spring/Summer 2025
Author: Kantinan Srisan | Photographer: Courtesy of TAG Heuer
Apr 30, 2025
"...TAG Heuer presents its Spring/Summer 2025 eyewear collection, a perfect embodiment of the brand’s DNA through three distinctive models: Jack Heuer, Mini Vingt-Sept and Shield Pro..."
Renowned as one of the world’s leading luxury watchmakers, TAG Heuer introduces a new chapter in refined elegance with its latest eyewear collection. Fusing cutting-edge innovation with contemporary design, the Spring/Summer 2025 line redefines luxury while staying true to the Maison’s distinctive spirit. The collection centres around three key models, each crafted to reflect TAG Heuer’s essence with remarkable precision.
This latest release echoes the brand’s pioneering spirit and relentless pursuit of precision, values that have defined TAG Heuer since its founding in 1860 by Edouard Heuer. Each model in the collection reflects the brand’s heritage while embracing modern innovation, effortlessly balancing style and performance with a bold new vision for luxury eyewear.
The "Jack Heuer" model pays tribute to Jack Heuer, grandson of the brand’s founder and a pivotal figure in establishing TAG Heuer’s global legacy. His daring innovations and partnership with Ferrari’s Formula 1® team in the 1970s propelled the brand into the realm of motorsport, a connection that continues to shape its dynamic identity.
The "Mini Vingt-Sept" continues the brand’s legacy of Swiss precision and forward-thinking technology. This model evolves from the original "Vingt-Sept" with a newly engineered hinge design that pushes the boundaries of innovation in eyewear craftsmanship.
Finally, the "Shield Pro" model draws inspiration from the speed and spirit of endurance sports such as cycling and running. Designed for athletes and adventurers alike, it combines high-performance innovation with sustainable materials, delivering both function and form in a strikingly modern silhouette.
