evian unveils limited-edition “The Fountain of Youth” bottles designed by Pharrell Williams x Humanrace
Author: Kantinan Srisan | Photographer: Courtesy of evian
Jun 12, 2025
"...evian, the iconic French natural mineral water brand, makes waves once again with the launch of its latest limited-edition bottle series, “The Fountain of Youth”. This captivating design is the result of a creative collaboration with globally acclaimed artist Pharrell Williams and his skincare and lifestyle brand Humanrace. The bottle, available in both still (mineral) and sparkling water variants, comes in an elegant glass format that embodies youth, wellness, and contemporary luxury..."
Following the launch of its “Mountain of Youth” campaign in early 2024, evian elevates the concept further with this limited series, featuring the statement: “This is the Fountain of Youth” emblazoned across each bottle. The phrase captures the shared belief between Pharrell and evian that good health begins with water.
Minimal yet refined, the design offers more than aesthetic appeal, it’s made to complement any dining table and enrich every special moment with a refreshing presence.
“My collaboration with evian and Humanrace will hopefully inspire people to embrace the small moments that contribute to our overall well being. The ‘Fountain of Youth’ phrase on the bottle is designed to start conversations at the dinner table and reminds us of the fundamental role water plays in our wellness.”
Pharrell Williams
To bring the “Fountain of Youth” vision to life, the campaign also features “Joy”, a track by Pharrell Williams, as its official soundtrack. Directed and shot by the talented Laura Jane Coulson, the visuals celebrate youthfulness, imagination, and vitality through an inclusive, uplifting lens.
