Tumi 19 Degree Lite: The latest lightweight innovation from TUMI

"...Tumi, the globally renowned American brand known for its premium travel gear and lifestyle products, makes a striking return with the launch of its latest collection, the Tumi 19 Degree Lite. Touted as the lightest hardside luggage ever created by the brand, this new line reflects Tumi’s unwavering commitment to combining performance with sophisticated design..."

Driven by the concept of “Uncompromisingly Light,” the brand unveils the second chapter of its multi-part campaign through a visually compelling film starring Lando Norris, Tumi’s Global Brand Ambassador and celebrated Formula 1 driver for McLaren. The campaign captures not just the physical lightness of the 19 Degree Lite collection but also the freedom and fluidity it offers to travellers in motion.

At the heart of the collection lies a meticulous attention to weight reduction. Every element, from the reengineered dual wheels to the ultra-lightweight zippers, has been designed to enhance agility without compromising the hallmark durability of the 19 Degree range. This innovative spirit is brought to life through Lando Norris’ personal journey to Lake Como, Italy, where the 19 Degree Lite becomes his trusted travel companion, reflecting his dynamic lifestyle and effortless movement.

Directed by Keane Pearce Shaw and captured through the lens of Emma Panchot, the campaign offers a cinematic perspective on travel, following Lando as he explores the historic Villa Erba and strolls along cobbled streets by the lake’s edge. The narrative, rich in texture and authenticity, elevates the product’s identity while embodying the spirit of purposeful travel. The Tumi 19 Degree Lite collection includes a versatile range of large suitcases and carry-on options: the Extended Trip 4 Wheeled Packing Case, Short Trip 4 Wheeled Packing Case, International 4 Wheeled Carry-On, and Continental 4 Wheeled Carry-On. These pieces are available in refined core colours such as Blush, Titanium Grey, and Black Graphite, along with vibrant seasonal hues like Amber and Cobalt, all designed to suit the tastes of today’s style-conscious traveller.

Alongside the debut of 19 Degree Lite, the “Uncompromisingly Light” campaign also spotlights other key Tumi collections, including the celebrated Tumi | McLaren range, now introduced in a new Super Grey colour inspired by McLaren’s iconic Supernova Silver finish. Popular lines such as Harrison, Alpha Bravo, and Turin continue to attract attention from the brand’s global audience of travellers and professionals.

In a time where travel has become not only a lifestyle but a form of personal expression, choosing the right luggage is about more than utility, it’s about confidence, identity, and seamless movement. With its pioneering design and commitment to excellence, the Tumi 19 Degree Lite stands not merely as a piece of luggage, but as a true travel companion built for every step of the journey.

Also See: RIMOWA unveils new seasonal travel colours